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Sport-Thieme – The #1 mail-order company for sports products

Sometimes it’s the little ideas which promise great success: when Karl-Heinz Thieme founded the family company Sport-Thieme single-handedly in 1949, even he never imagined that it would be such a success story. Over the past seven decades, the small family company from Lower Saxony in Germany has developed into a global company, considered to be the largest mail-order company for school and club sports in Germany. Since the very beginning, Sport-Thieme has focused on quality, a customer-oriented approach and product utility.
Despite our rapid expansion over the past few years, we have always remained a strong team and a committed family.

Along with my wife Katharina Thieme-Hohe, I took over the role of Managing Director from my father-in-law, Dr Hans-Rudolf Thieme, in 2014 and I am proud to be able to run our family company in the years to come.

We look forward to an active future with you: our team is here for you – wholeheartedly!


Best wishes,
Maximilian Hohe
Managing Director


Sport-Thieme: The Video

Familie Thieme

Maximilian Hohe & Katharina Thieme-Hohe
Sport-Thieme Executive Management – a third generation family company