Privacy & security

The protection of your personal information is an important matter to us. Your information is protected according to legal provisions. The service provider as defined by the German Telemedia Act (TMA) is Sport-Thieme GmbH, Helmstedter Straße 40, 38368 Grasleben, Germany.

Subsequently, we would like to inform you of the data recorded when you visit our homepage and how that information is used:

  1. Collection, storage and use of personal information
  2. Collection, storage, distribution and use of user information
  3. Use of cookies
  4. Use of web analysis services for the generation of pseudonymous user profiles for web analysis
  5. Use of social plugins
  6. Right to information

1. Collection, storage and use of personal information

We collect personal information (e.g. name, address, date of birth, email address) only when you volunteer this information, for example, when placing your order.

We save and use your personal information to carry out contractual relationships with you. Third parties will only be given your personal information if it is necessary for the processing of contracts, or you have previously given specific consent. For the processing of contracts, we generally pass your personal information to the suppliers / forwarding agents. If it is necessary, billing information will also be shared with other service providers and third parties. If we make advance outlays e.g. with a sale on account, we will also give your information to Bürgel Wirtschafts-Informations GmbH & Co. KG, Postfach 500166, 22701 Hamburg, Germany, in order to check your credit status. We will also receive information on the statistical probability values (score values) of a default in payment, which are based on scientifically proven mathematical and statistical methods. We use this information to make a balanced decision about the establishment, completion or termination of the contractual relationship with you. Your legitimate interests will be considered in accordance with the statutory provisions.

Once your personal information is no longer required for the processing of contracts we will block access to and, after the expiration of the trading and tax law retention period, delete it.

We will only use your personal information for our own or external advertising purposes or pass it on to third parties if you have previously given us your consent to do so or if you – in cases where consent is not legally required – have not objected.

We will only use your email address or your telephone number for advertising purposes if you have given us specific consent to do so.

You can withdraw your consent to the use and distribution of personal information for the purposes of advertising through informal communication with us at any time. 

Postal address:

Sport-Thieme GmbH

Helmstedter Straße 40

38368 Grasleben


2. Collection, storage, distribution and use of user information

We log every hit on our homepage and every processing request for a file deposited there. In doing so, we collect the name of the requested file, the date and time of the request, the amount of data transferred, the enquiring domain, the browser used and your IP address. Thus, we can, for example, ascertain the frequency of use and the number of visitors to our website. Personal identification of the users or a merging with personal information does thereby not ensue.

3. The use of cookies

We use cookies, small text files, which are saved on your computer when you visit our homepage. This applies to so-called ‘session cookies’, which are deleted once you close your browser, as well as so-called ‘persistent cookies’. Thanks to these cookies, we are, for example, able to display a shopping cart icon across the entire website. Additionally, with every new visit to our homepage or to another website we can display information that complements your specific interests. The data stored in our cookies will not be linked with your personal information (name, address etc.), unless you have given explicit consent in individual cases.

You can set up your web browser so that cookies will not be stored on your computer. You also have the option to decide whether to accept the cookies on a case-by-case basis. In Microsoft’s Internet Explorer, you can find the necessary setting in the ‘Tools’ menu under ‘Internet options’. If you use Mozilla Firefox, click the ‘Open Menu’ button, select ‘Options’ and then the ‘Privacy’ tab. If required, please consult the help function in your browser menu for more detailed instructions. However, by blocking the use of cookies the usability of our homepage will be restricted. It will affect the shopping cart in particular.

4. Use of web analysis services for the generation of pseudonymous user profiles for web analysis

This website uses Google Analytics, a Google Inc. (‘Google’) web analysis service. Google Analytics uses so-called ‘cookies’, text files which are stored on your computer to analyse how you use the website. The information on your use of this website, which is generated by the cookie, is usually transferred to a Google server in the USA and saved there. If IP anonymisation is activated on the website, your IP address is first shortened in European Union member states or other European Economic Area states. The full IP address is only transferred to a Google server in the USA and shortened there in exceptional cases. Google will use this information on behalf of the website owner to analyse how you have used the website, to compile reports about website activity and to provide further services related to website and internet use for the website owner. The IP address transmitted by your browser whilst running Google Analytics is not combined with other Google data. You can disable cookies by setting your browser software accordingly. However please note that, in doing so, you might not be able to make full use of the website’s functionality. You can also block the data, which was generated by the cookie, regarding your website use (incl. your IP address) from being transferred to Google and the processing of this data through Google, by downloading and installing the available browser plug-in here:

More information regarding terms of use and data protection can be found at or Please note that on this website, Google Analytics was extended by the ‘anonymizeIp’ code to ensure an anonymous collection of IP addresses (so-called ‘IP masking’).

Security: SSL encryption for the ordering process

The transfer of personal customer and payment information complies with today’s standards as regards confidentiality. You can recognise this by the coloured padlock icon on your browser and the address starting with ‘https’.

For the ordering process, Sport-Thieme encrypts your data with the best possible security technology:

Encryption protocol applied: SSL 3.0
Key exchange: 1024-bit RSA
Encryption of user data: 128-bit RC4, 112/168-bit Triple DES

5. Right to information

According to the German Federal Data Protection Act, you have the right to be provided with your stored information as well as, if necessary, the right to correct, block access to and delete this information.